“NAŠA RIBA” aquaculture cluster was created at the initiative of leading Serbian companies engaged in aquaculture. The cluster was established to bring together all entities and individuals in the aquaculture and fishery sector and parties in the same value chain.


The cluster aims to develop and promote fishery in Serbia. We want to raise awareness of the importance of fishery and put the general public in the picture about the quality of fish produced in Serbia. Apart from achieving its members’ common interests and needs, it also aims to raise consumer awareness and promote the consumption of fishery products in our country.

Our members

All cluster members

“NAŠA RIBA” cluster was founded to achieve common goals in the field of aquaculture in Serbia: representing the common interests of its members in promoting the quality of domestic fishery products, promoting consumption of domestic fishery products, promoting sustainable development of the domestic fishery industry, protecting the human environment and energy efficiency in domestic fishery industry, promoting economic integration, strengthening competitiveness and positioning on the domestic and foreign markets, strengthening cluster capacity, stimulating the exchange of knowledge, ideas and information, promoting entrepreneurship, facilitating access to financial sources, creating and developing cluster-oriented programs and projects.

Our tasks include:

Read what we do in the “Naša Riba” cluster

Promoting quality and greater consumption of fishery products in our country and raising consumer awareness

Achieving and nurturing the common interests and needs of its members in ​​aquaculture promotion

Establishing a unique information system for members that will cover all issues of interest to the fishery industry

Providing professional and counseling assistance to its members

Cooperating with similar organizations and associations in the country, region, and European and world associations

Being up to date with the legislation, current situation, and current concerns in the Serbian fishery industry and making proposals to competent authorities for taking the necessary measures

Working on improving access to information for the general public, organizing and implementing marketing strategies and activities

Publishing, propaganda, and information activities in this field, as well as marketing positioning of the “Naša riba” brand

Nurturing and maintaining mutual solidarity and reciprocity among members and other participants in the trade of goods and services in this field of industry

Developing digital marketing activities for the cluster and its members

Cooperating with universities, schools, professional associations, and other fishery organizations in the country and abroad

Organizing seminars, workshops and study trips, specific training, and other forms of education for member representatives and other stakeholders